McDonald’s CEO's viral burger taste test has a silver lining
Fortune • • business
Key Points:
- McDonald’s CEO Chris Kempczinski’s video tasting the new Big Arch Burger went viral due to his hesitant bite, sparking widespread memes and rival fast-food chains like Burger King and Wendy’s creating spoofs to capitalize on the moment.
- Despite the mockery, the viral exposure boosted Kempczinski’s social media following by 30% and increased attention on McDonald’s, with early sales of the Big Arch burger reportedly exceeding expectations.
- Kempczinski is notable for his authentic and personal social media presence as a CEO, reflecting a broader trend where executives use platforms like LinkedIn and Instagram to build trust and connect with customers and employees.
- The incident highlights the risks and rewards of CEO engagement on social
