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McDonald’s is testing ads on its drive-thru menus
The Verge • • business
Key Points:
- McDonald’s is testing ads on drive-thru digital menu boards at select company-owned locations, displaying third-party brand ads after customers place their orders.
- The pilot aims to explore sharing post-purchase content that customers may find helpful, relevant, or interesting, according to a McDonald’s spokesperson.
- Introducing ads on menu boards could create a new revenue stream amid slowing US sales for the fast-food giant.
- McDonald’s is also advancing its AI-powered ArchIQ assistant, which can take orders in multiple languages, recognize repeat customers, and recall their previous orders.
