McDonald's tests value menu bundles ahead of 2027 national launch
Fox Business • • business
Key Points:
- McDonald's is testing new value menu options at about 1,900 U.S. locations, aiming to launch a national value menu program in early 2027 to counter slowing customer traffic and declining comparable sales.
- The test features mix-and-match bundles and fixed bundles to offer customers more choices and replicate previous successful promotions like buy one, add one deals.
- Approximately 4,000 restaurants run by franchisees are independently implementing similar entry-level bundles, covering over 40% of the U.S. system and showing strong franchise alignment.
- As part of its multi-year NEXT strategy, McDonald's plans to invest $8.5 billion through 2036 in restaurant upgrades, staff training, technology, and franchisee support, with $5 billion allocated by 2030.
- The company is already rolling out elements of NEXT, including a new beverage platform, training initiatives, operational pilots, and remodeling restaurants globally, with plans to remodel hundreds of U.S. locations starting in 2027.
