Meet the Doughlicious founder who started over at 50 -and still won't take a day off
Key Points:
- Bricken transitioned from a corporate career in health policy and lobbying to entrepreneurship after having three children under three, starting Doughlicious by making decorative, better-for-you cakes and cookies she could manage while her children slept.
- Upon moving to London in 2008, she identified a market gap for American-style soft cookie dough, which helped Doughlicious grow from a solo operation with grueling hours to a company stocked in thousands of stores worldwide, including Tesco, Whole Foods, and Target.
- Despite being diagnosed with stage 1 breast cancer in 2019 and undergoing treatment, Bricken continued to build her company, which now employs around 50 people and has a global presence spanning the U.K., U.S., Australia, France, Saudi Arabia, and Switzerland.
- Outside work, Bricken enjoys city living in London, daily dog walks with coffee, dining out about half the time, and values work-life balance though admits it’s challenging; she rarely takes vacations and treats brand growth as her main reward.
- Her personal finance advice includes always maintaining health insurance, and she currently invests solely in her company, Doughlicious, while enjoying subscriptions like Bon Appétit magazine and social dancing memberships.