Meghan Markle and Netflix end partnership for As ever lifestyle brand
Fox News • • general
Key Points:
- Meghan Markle and Netflix have officially ended their partnership, with Markle taking her lifestyle brand "As Ever" forward independently after its launch and first year of growth.
- Netflix expressed support for Markle's vision and looks forward to celebrating her brand's future success, while Markle's team thanked Netflix for their partnership and expressed excitement for the brand’s independent expansion.
- The split sparked mixed reactions on social media, with critics suggesting Netflix "cut ties" due to underperformance, while supporters emphasized it was a mutual decision allowing Markle full control over her brand.
- "As Ever," launched in 2025 alongside Markle's Netflix show "With Love, Meghan," quickly sold out initial products like jams, teas, and candles despite premium pricing, showing
