‘Melania’ Movie Admits Defeat After Humiliating Box Office Bomb
The Daily Beast • • entertainment
Key Points:
- The documentary "Melania," directed by Brett Ratner and produced by Amazon-MGM, will be available for streaming on Amazon Prime starting Monday, March 9, following its theatrical release.
- The film, which chronicles Melania Trump's life in the 20 days before her husband's second inauguration, had a strong opening weekend in the U.S., earning about $7 million, one of the highest openings for a non-musical documentary in a decade.
- Despite the initial success, the documentary quickly declined in box office performance, dropping 62.3% in attendance by its third weekend and disappearing from the box office by the fourth week.
- Internationally, the film underperformed, earning only around $44,604 in the U.K.
