Meta to test premium subscriptions on Instagram, Facebook, and WhatsApp
TechCrunch • • business
Key Points:
- Meta plans to introduce new subscription services on Instagram, Facebook, and WhatsApp, offering users access to exclusive features focused on productivity, creativity, and enhanced AI capabilities, while keeping core app experiences free.
- The company will test various subscription features and bundles unique to each app, including integration of Manus, an AI agent Meta acquired for $2 billion, which will be available both within Meta products and as standalone business subscriptions.
- Meta aims to offer freemium access to AI-powered features like Vibes, its short-form AI video generation tool, with paid subscriptions unlocking additional video creation options each month.
- Instagram’s upcoming subscription features may include creating unlimited audience lists, seeing followers who do not follow back, and viewing Stories anonymously, while details for
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