Microsoft Issues Statement On Why 'This Is An Xbox' Campaign Has Been Retired
Pure Xbox • • technology
Key Points:
- Microsoft has officially confirmed that new Xbox boss Asha Sharma directed the retirement of the "This is an Xbox" marketing campaign.
- A Microsoft spokesperson stated the campaign "didn't feel like Xbox," and Sharma is "personally leading a reset of how we show up as a brand."
- The "This is an Xbox" campaign, launched in November 2024, emphasized Xbox gaming across multiple devices including PC, phones, and Smart TVs.
- Despite significant investment, the campaign mainly frustrated Xbox's core fanbase and its discontinuation has been generally well-received.
- Asha Sharma's decision marks a strategic shift in Xbox's branding approach under her leadership.
