Miyamoto concedes that there’s only so many people to reach through consoles
My Nintendo News • • technology
Key Points:
- Nintendo aims to broaden its franchise presence beyond consoles by expanding into various media such as theme parks and movies to strengthen brand familiarity.
- Shigeru Miyamoto highlights that Mario has evolved alongside digital media and recognizes the limitations of reaching audiences solely through Nintendo consoles.
- Miyamoto views digital streaming and other technologies as opportunities to engage a wider audience with Nintendo characters outside of traditional gaming platforms.
- The company’s strategy is shifting from focusing solely on game development to expanding the overall Nintendo universe across multiple forms of media.
- Miyamoto hopes that fans will begin to anticipate the broader worlds Nintendo will create, not just the next game release.
