M&M's Are Changing After 85 Years, And These 2 Classic Colors Are Nowhere To Be Found
The Takeout • • business
Key Points:
- The Make America Healthy Again (MAHA) movement is influencing changes in household products, including M&M's, which will remove artificial dyes and eliminate blue and brown colors due to the high cost and production challenges of natural dyes.
- M&M's attempted to use spirulina, a natural algae-based dye, for blue coloring, but it proved too expensive and caused machinery issues, leading to the removal of both blue and brown (which contains blue) from the lineup.
- Other colors in M&M's will remain, using natural dyes like beets and turmeric, and the new dye-free M&M's will be available on Amazon starting in August, while artificially-colored versions will still be sold for now.
- Mars, M&M's parent company, plans to reintroduce natural blue and brown M&M's by 2028 after upgrading production lines to handle spirulina, amid a broader trend of food products shifting away from artificial dyes, as seen with Skittles, Flamin' Hot Cheetos, and Mountain Dew Baja Blast.
