Mountain West announces eat-what-you-kill streamer, paying schools based on subscriptions driven
Awful Announcing • • sports
Key Points:
- The Mountain West conference is launching MW+, a direct-to-consumer streaming service in partnership with Kiswe, to provide live coverage of events not available on traditional broadcast partners.
- MW+ features a unique revenue model where a majority of subscription fees purchased through a member school's dedicated page will financially support that institution, incentivizing schools to drive subscriptions.
- This initiative comes as the conference undergoes significant changes with key schools leaving for the Pac-12, leaving a different lineup of full-time members with varying fan base sizes.
- The model reflects a broader trend in college sports toward unequal revenue sharing based on factors like fan engagement and viewership, similar to the ACC's approach.
- While MW+ will generate new revenue streams, the bulk of Mountain West’s media income will still come from existing six-year deals with CBS, Fox, and The CW for major football and basketball broadcasts.
