Musk’s blow torch post is why X just lost the Twitter bird logo
Key Points:
- On 3 September 2027, Chief Judge Colm Connolly ruled that X (formerly Twitter) retains the Twitter name but likely lost rights to the word "tweet" and the bird logo, based largely on Elon Musk's public statements in July 2023 about abandoning the Twitter brand.
- The case arose after Operation Bluebird, a startup, filed trademark applications for "TWITTER" and "TWEET" in December 2025, prompting X Corp. to sue to retain the marks; the court found X continues to trade on Twitter’s goodwill, especially via the app’s description.
- The court found X did not demonstrate ongoing use of the "tweet" mark or the bird logo, citing Musk’s prior announcements and lack of evidence for continued use, leading to Bluebird’s claim to those trademarks being upheld.
- An injunction on the Twitter name will only take effect after X posts a $500,000 bond, which the judge found reasonable compared to Bluebird’s speculative revenue loss projections; both parties have delayed trial proceedings until November 2027.
- Bluebird has rebranded its platform as Tweet.app, leveraging Musk’s former moderation slogan, and attracted over 172,000 sign-ups, while X faces challenges including ending creator revenue sharing and rebuilding its app, amid ongoing legal and operational difficulties.