Natural Light wants to buy the naming rights to your garage
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Natural Light wants to buy the naming rights to your garage

USA Today business

Key Points:

  • Natural Light is sponsoring a sweepstakes to transform one fan's garage into a stadium-inspired man cave, including naming rights and themed upgrades such as a giant marquee sign, a garage-sized jumbotron called the "NattyTron," and branded furniture and accessories.
  • The winner will also receive five years' worth of Natural Light beer money and a complete sponsorship package to enhance their garage as a gameday destination.
  • To enter, participants aged 21 and older must follow Natural Light on social media and comment with #NattyGarage #Sweepstakes by October 9.
  • This initiative follows Natural Light's earlier summer promotion of the CoolShed, a solar-powered walk-in beer cooler, which was awarded to one customer along with a lifetime supply of beer money.
  • Natural Light aims to position the garage as "America's most valuable venue," combining a workshop, headquarters, and man cave for beer lovers and sports fans.

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