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NBC News Exit Poll: How it works and how we use the results on election night
NBC News • • nation
Key Points:
- Exit polls are surveys conducted as voters leave polling places, capturing in-person voter views on Election Day as well as early and mail voters through phone, mail, and online methods.
- For the midterm elections, SSRS conducts exit polls for multiple major news organizations, including NBC News, which independently analyzes and reports the data.
- Exit polls ask about voter choices in key races, important issues, and demographics to understand voting patterns and motivations, with questionnaires developed jointly by news organizations.
- Interviewers survey voters at over 450 polling locations in 15 battleground states and use statistical sampling to ensure representation, with a national sample size exceeding 75,000 voters.
- NBC News uses exit poll data primarily to provide real-time insights into voter behavior and motivations, releasing results only after polls close in each state and updating data throughout election night.
