NBC's Cowboys-Giants most-watched Week 1 game thus far

Key Points:

• The Cowboys-Giants game on NBC's "Sunday Night Football" averaged 25.7 million viewers, marking a 4% increase from last year's Week 1 top audience and the highest Week 1 "SNF" viewership since 2015.
• Both NBC Week 1 games surpassed 25 million viewers, the first time since 2015, with the Giants' win peaking at 29 million viewers, and the "SNF" opener outperforming the Kickoff Game for the first time since 2022.
• Nielsen's new measurement methodology, integrating smart TV data and co-viewing adjustments, may have contributed to a 4% lift in live event ratings, reflecting changes in how NFL viewership is tracked.
• In the afternoon doubleheader, FOX led the late window with 20.35 million viewers, while CBS won the early window with 14.10 million, ultimately topping the full doubleheader audience, continuing a trend of CBS dominance in competing Week 1 doubleheaders.
• Ratings for Monday night's Broncos-Chiefs game have not yet been released and are expected to be announced later this week.