Nearly 45 million watched England vs. Mexico on Sunday night
NBC Sports • • sports
Key Points:
- The Round of 16 match between the U.S. and Belgium attracted 42 million viewers across Fox, Telemundo, and Peacock.
- The England vs. Mexico match drew an even larger U.S. audience of nearly 45 million viewers, combining figures from Telemundo, Peacock, and Fox.
- These soccer viewership numbers are comparable to major NFL games, with the AFC and NFC Championship games averaging 47.4 million viewers in January.
- Soccer has firmly established itself as a mainstream sport in the U.S., and despite the U.S. and Mexico being eliminated, the remaining World Cup matches are expected to draw significant audiences.
- The growing popularity of soccer is reflected in the anticipated increase in the U.S. TV rights deal for the 2030 World Cup, projected to rise from $485 million to as much as $2 billion.
