NeeDoh Squishies Are the Hot New Viral Toy
Business Insider • • business
Key Points:
- NeeDoh squishies, colorful sensory toys made by Schylling, have gone viral on social media, causing demand to far exceed supply and leading to widespread sellouts and inflated reseller prices.
- Schylling, a Massachusetts-based company specializing in classic toys, launched NeeDoh in 2017, and recent viral popularity has made it their best-selling product ever, with sales growth about six times higher than the previous year.
- The craze was sparked by a viral advent calendar-style multi-pack during the recent holiday season, driving massive interest among kids and collectors, especially middle schoolers, though some view it as a passing fad.
- Production challenges, including a Lunar New Year factory shutdown in China, have limited supply, but Schylling is ramping up manufacturing and hopes to meet demand by summer.
- Fans and parents are actively hunting for the toys, sharing sightings on social media and forums, while some consumers have paid significantly above retail prices due to scarcity and reseller markups.
