Netflix Exits Meghan Markle's $64 Scented Candles Business
The Hollywood Reporter • • general
Key Points:
- Netflix has ended its partnership with Meghan Markle’s lifestyle brand, As Ever, allowing Markle to continue growing the brand independently after a year of collaboration.
- The decision follows Netflix’s earlier downgrade of Markle’s production deal from an overall to a first-look arrangement, signaling a reduced commitment to projects from Archewell Productions.
- As Ever, known for its high-priced products like $64 scented candles and premium honey, experienced rapid growth during the Netflix partnership and is now positioned to stand on its own.
- Netflix initially supported As Ever as part of its extended creative partnership with Harry and Meghan, which also produced content like the documentary Harry & Meghan and the series With Love, Meghan.
- Despite the end of the partnership, both Netflix and
