Netflix launching redesigned iPhone app with vertical video feed
9to5Mac • • general
Key Points:
- Netflix is updating its iPhone app with a vertical video discovery feed, set to launch by the end of April, aiming to enhance user engagement and reflect its expanding entertainment offerings.
- The announcement was made in a letter to shareholders following Netflix's latest earnings report, highlighting ongoing innovation in both mobile and TV user interfaces.
- Netflix recently introduced a new app called Netflix Playground, featuring mini-games targeting younger audiences, competing with Apple Arcade.
- The company also raised prices across all subscription plans last month, including the ad-supported tier.
- Separately, Netflix co-founder and Chairman Reed Hastings announced his intention to step down from the board.
