Netflix prices are rising again, hitting $27 a month
Los Angeles Times • • business
Key Points:
- Netflix is increasing its U.S. subscription prices again, with the standard ad-supported plan rising by $1 to $8.99, the standard no-ads plan by $2 to $19.99, and the premium plan by $2 to $26.99.
- The company states that price hikes enable reinvestment in quality entertainment and enhancements to the user experience as it expands its content offerings, including podcasts, live events, and games.
- Despite price sensitivity among consumers, with a notable shift toward lower-cost ad-supported services, the average household spending on streaming remains steady at $69 per month.
- Experts note that Netflix’s pricing strategies are data-driven, allowing the company to monitor consumer responses in real time and adjust accordingly.
- Following the announcement, Netflix’s stock price rose slightly by over 1%, closing at $93.32.
