Netflix, Spotify Acquire Jay Shetty On Purpose Podcast in $100M Deal

Key Points:

• Jay Shetty’s motivational podcast “On Purpose” is moving exclusively to Netflix and Spotify for video distribution, under a multiyear deal reportedly worth about $100 million, following a bidding war involving multiple companies.
• The partnership marks an unusual joint-exclusive arrangement between two streaming platforms, with video episodes launching on both Netflix and Spotify on July 13, while audio versions remain available on Spotify, Apple Podcasts, and others.
• Shetty and iHeartMedia ended their prior three-year distribution partnership after failing to agree on renewal terms, leading to this new deal where Spotify will handle global ad sales for the show.
• “On Purpose” has released over 800 episodes since 2019, featuring in-depth conversations with notable figures across entertainment, wellness, and personal growth, and has amassed more than 1 billion listens to date.
• Shetty, who also has a production company with projects at Netflix, called the deal “a historic moment for podcasting,” highlighting the growing cultural impact of interview-based content on global entertainment platforms.