Netflix Withdraws Its Investment In Meghan Markle Lifestyle Brand As Ever
Deadline • • entertainment
Key Points:
- Netflix is withdrawing as an investor in Meghan Markle's lifestyle brand, As Ever, ending its financial relationship with the company that began alongside the launch of her series, With Love, Meghan.
- The series experienced a significant decline in viewership during its second season in late 2025, with reports suggesting it would not be renewed for a third season, though Netflix has not confirmed this.
- Netflix stated it never intended to be a long-term backer of As Ever, emphasizing that Meghan Markle will continue to grow the brand independently.
- Despite ending its investment in As Ever, Netflix maintains a business relationship with Markle and Prince Harry, having downgraded their deal to a first-look arrangement in August.
- As Ever expressed gratitude for Netflix’s support
