NFL renews DraftKings, FanDuel deals, adds Fanatics
ESPN • • sports
Key Points:
- The NFL has announced new multiyear sportsbook partnerships with Fanatics joining DraftKings and FanDuel as official betting operators, granting them access to official league data, advertising rights, and intellectual property usage.
- These partnerships involve collaboration on bet types, intelligence sharing, advocacy, and responsible gambling, with the NFL prohibiting bets related to officiating, injuries, or easily manipulated wagers.
- Official league data, distributed by Genius Sports, is central to maintaining game integrity and enabling live betting, with advertising during games limited to about one sportsbook ad per quarter.
- DraftKings continues as the NFL's official daily fantasy sports partner, while Fanatics becomes the official online casino marketing partner; however, the NFL is not currently engaging with the prediction market sector despite these companies offering such products in some states.
- Financial details of the new deals were not disclosed, and the partnerships follow a period without official sportsbook partners after previous agreements expired in March.
