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General Mills ditches artificial colors in Lucky Charms, Trix
Fox Business • • business
Key Points:
- General Mills announced that all of its U.S. cereals, including popular brands like Lucky Charms and Trix, are now made without certified colors, also known as synthetic color additives.
- The company aims to remove certified colors from its entire U.S. product portfolio, including fruit snacks and baking products, by the end of 2027.
- This move follows previous efforts where General Mills initially removed artificial colors from cereals like Trix but later reintroduced the classic version with synthetic colors due to consumer demand.
- Currently, 90% of General Mills’ U.S. retail portfolio has transitioned away from certified colors, reflecting a significant shift toward cleaner ingredient lists.
- Despite the changes, some products like Trix still list "Natural and Artificial Flavor" on their ingredient labels, indicating that not all artificial additives have been eliminated.
