Nike Cuts 1,400 Jobs in Operations, Tech With Latest Round of Layoffs
WWD • • general
Key Points:
- Nike is proceeding with another round of layoffs, affecting approximately 1,400 operations roles across North America, Europe, and Asia, which accounts for less than 2% of its global workforce, as part of its “Win Now” turnaround plan.
- The layoffs aim to simplify global operations, enhance speed, and create a leaner organizational model better suited to the pace of the sports industry, including reshaping technology teams and modernizing manufacturing facilities.
- Key operational changes include consolidating Nike’s technology footprint around two hubs in Oregon and India, streamlining Air Manufacturing Innovation facilities, and integrating Converse’s footwear manufacturing and supply chain functions more closely with Nike’s teams.
- Nike emphasized treating impacted employees with care during the transition, with direct communication and support from leadership and HR.
- The layoffs follow previous cuts announced in January and March amid a 35% drop in Nike’s fiscal Q3 2026 net income and flat net sales, highlighting ongoing restructuring efforts to improve profitability.
