‘No offense to Zelda’ but GTA 6 and COD Modern Warfare 4 are ‘the two biggest games of the year’, Activision exec says

‘No offense to Zelda’ but GTA 6 and COD Modern Warfare 4 are ‘the two biggest games of the year’, Activision exec says

Video Games Chronicle • • technology

Key Points:

  • Activision CMO Tyler Bahl stated that Grand Theft Auto 6 and Call of Duty: Modern Warfare 4 are the two biggest games of the year, surpassing the hype around The Legend of Zelda: Ocarina of Time remake.
  • Bahl emphasized that Call of Duty's lasting appeal lies in its community and social experience, allowing players to connect and play with friends across multiple platforms, including the upcoming Switch 2.
  • When asked about potential player drop-offs after GTA 6's release, Bahl suggested that player engagement might instead increase as gamers balance playing both titles.
  • Industry analyst Mat Piscatella noted that Modern Warfare 4 has a 15% purchase intent among US console and PC players, compared to 10.4% for the Zelda remake, but Zelda's figure is impressive given the smaller Switch 2 user base.
  • Historically, Call of Duty has been the best-selling game in the US annually, though last year's Black Ops 7 ranked fifth, marking its lowest position in decades behind several other major titles.

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