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Nobody wanted an "AI PC," so Microsoft stopped calling it that
TechSpot • • technology
Key Points:
- Microsoft and Qualcomm have discontinued the "Copilot+" branding for their latest Surface devices and other PCs, signaling a retreat from explicitly marketing them as AI PCs.
- Despite dropping the Copilot+ label, both companies continue to promote generative AI features and maintain AI assistant capabilities in their devices.
- The original Copilot+ and AI PC concept, launched in 2024 with requirements like 16GB RAM and high AI compute power, failed to resonate strongly with customers, who primarily bought new PCs for general needs rather than AI-specific features.
- Other manufacturers, including AMD and Dell, have also moved away from AI-centric branding, with Dell reviving its XPS brand and Microsoft releasing Surface laptops that do not meet the initial AI PC hardware standards.
- This shift reflects a broader industry trend of integrating AI capabilities without heavily emphasizing AI as the primary selling point for new PCs.
