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KFC unveils radically different restaurant in major comeback push
Fox News • • business
Key Points:
- KFC has opened a new restaurant called Open House in McKinney, Texas, designed as a testing ground for modernizing the brand while retaining its iconic elements, according to KFC U.S. President Catherine Tan-Gillespie.
- The restaurant combines Art Deco and mid-century modern design with digital ordering, drive-thru technology, and human-centered service features like lobby hosts and table seating to balance nostalgia with contemporary customer expectations.
- Open House's menu retains KFC's original recipe fried chicken and buckets but expands to include tenders, wings, sandwiches, wraps, and a breakfast offering, aiming to test new dayparts such as breakfast and late-night service.
- McKinney was chosen for its growing, competitive market and suburban setting, providing a scalable model that could be adapted to similar markets nationwide.
- Despite innovations, KFC emphasizes preserving core brand elements like the original recipe chicken, with the goal of appealing to both longtime fans and new customers while honoring Colonel Sanders' legacy.
