Noem DHS Ad Blitz Benefits Firms Linked to Trump Campaigns
Bloomberg • • nation
Key Points:
- President Donald Trump announced he would remove Kristi Noem as Homeland Security secretary following bipartisan criticism over her management of the department, including a controversial $240 million ad campaign featuring herself.
- A Bloomberg News investigation revealed that most of the ad funds were allocated to firms with strong ties to Trump’s political campaigns.
- Strategic Media Services Inc., one of the DHS ad buyers, received over $269 million for work on Trump’s 2024 campaign, during which Noem’s top aide, Corey Lewandowski, advised the campaign’s senior leadership.
- Another ad buyer, Smart Media Group LLC, has a subsidiary that earned more than $329 million in 2023 working for Trump’s political action committee, Make America Great Again Inc
