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Not Guinness, Not Budweiser: The Most Popular Beer In The US Is A 101-Year-Old Mexican Lager
Tasting Table • • business
Key Points:
- Corona has been named the most popular beer in the U.S. according to a YouGov survey, with a 60% positive rating across all demographics, surpassing Guinness (56%) and Budweiser (54%).
- The survey reveals demographic preferences, with Millennials and Gen X favoring Corona, Boomers leaning towards Guinness, and women preferring Corona while men slightly favor Guinness.
- Corona Extra, a Mexican lager first brewed in 1925, gained significant popularity in the U.S. only after it began distribution there in 1979, aided by distinctive marketing and packaging.
- The brand's success is largely attributed to its strong mental associations with relaxation and tropical vacations, epitomized by campaigns like "Find Your Beach" and its iconic serving style with a lime wedge.
- Despite being considered a simple lager by some beer connoisseurs, Corona's brand power has made it the most valuable beer brand globally for three consecutive years and available in 180 countries.
