Novig CEO Says Sydney Sweeney Drove Visuals of Nude Ad
Front Office Sports • • sports
Key Points:
- Novig released a controversial ad featuring actress Sydney Sweeney nude with sports equipment, sparking criticism from professional female athletes who said it hypersexualizes women's relationship to sports.
- Novig CEO Jacob Fortinsky defended the campaign, emphasizing the company's strong support for women's sports and noting that Sweeney, an equity holder, led the creative direction of the ad.
- The ad aimed to boost Novig's brand awareness ahead of football season and has achieved significant reach, with over 12 million views on X/Twitter and 47 million on Instagram.
- Novig, which launched in August, recently surpassed a billion dollars in cumulative volume, marking what Fortinsky claims as the fastest growth for any prediction market.
- Despite backlash, Fortinsky values the overall positive feedback and believes the attention the ad generated outweighs the criticism.
