Oh boy, Xbox's chief strategist is floating the idea of in-game ads - but says "The question is not 'Can we cram ads in everything?'"
Windows Central • • technology
Key Points:
- Xbox's chief strategy officer, Matthew Ball, is considering the introduction of in-game advertisements as a way to address rising game development and hardware costs.
- Ball suggests that ads would be implemented with restraint, focusing on promoting Xbox-related content such as discounts or Game Pass services rather than external products.
- The goal of in-game ads would be to keep gaming products affordable and support funding for development teams without compromising the player experience.
- Ball draws parallels to the TV streaming industry's use of ad-supported tiers, emphasizing that ad-free options would still be available for those who prefer them.
- The idea has sparked concern among gamers who fear ads could detract from the enjoyment of premium, fully priced games, highlighting a potential slippery slope in the gaming industry.