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old classic pizza brand shuts down operations forever
AOL.com • • business
Key Points:
- Pizza has been ranked the most popular American food in recent years, with 21% of U.S. adults preferring it over steak (16%) and hamburgers (13%), according to a 2023 Harris Poll survey.
- The most popular frozen pizza brands in June 2025 were Red Baron, DiGiorno, and Totino’s, while the classic Celeste brand did not make the Top 10 and is now being discontinued by Conagra.
- Conagra announced the discontinuation of Celeste Pizza during its fiscal 2027 first quarter earnings call, citing a strategic focus on brands with greater scale and growth potential to improve margins.
- Celeste Pizza, created by “Mama” Celeste Lizzio in 1937 and later owned by Quaker Oats, Aurora Foods, Pinnacle Foods, and Conagra, has been phased out from retail shelves as of October 2026.
- The decision to end Celeste Pizza reflects Conagra’s effort to streamline operations and concentrate resources on stronger-performing products in its portfolio.
