OLED MacBook Pro to help boost premium display shipments
Key Points:
- Counterpoint Research forecasts a 50% increase in OLED notebook display shipments in 2026, driven largely by Apple’s next-generation MacBook Pro and demand for premium AI PCs.
- Advanced notebook display shipments are expected to grow 11% in 2026, outperforming the broader notebook display market, which is predicted to decline by 3%.
- OLED is projected to expand its share of the advanced notebook display market from 56% in 2025 to 75% in 2026, while MiniLED’s share is expected to drop from 44% to 25%.
- Apple’s upcoming MacBook Pro models are rumored to feature tandem OLED technology, similar to the iPad Pro, enhancing brightness, power efficiency, and panel longevity.
- Between 2024 and 2030, OLED notebook panel shipments are expected to grow at a 26% compound annual rate, with panel revenue increasing by 35% annually.