Omega Has New Bond Watches Even if There Isn’t a New James Bond
WIRED • • entertainment
Key Points:
- Omega has launched a new collection of six James Bond-themed Seamaster Diver 300M watches despite no new Bond film or actor announcement from Amazon, which now owns the franchise.
- The collection features three watches with the “007” symbol and three with the Spectre terrorist organization motif, including two core stainless-steel editions priced at $8,600 each and two limited-edition boxed sets at $89,800 per pair.
- Omega's Bond watch releases have historically boosted sales significantly, with a reported 20-fold increase after the 1995 GoldenEye film, making the Bond connection a crucial sales driver for the brand.
- The limited-edition sets include additional accessories like NATO straps, cuff links, and travel pouches, emphasizing the luxury and collector appeal of the collection.
- This launch follows previous Bond-related releases by Omega, including a 2023 chronograph tied to a Bond video game and anniversary editions commemorating milestone Bond films and the franchise’s 60th year.
