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OnePlus starts pushing customers to buy Oppo products
9to5Google • • general
Key Points:
- The OnePlus website in Germany now prominently features a banner directing customers to Oppo products, signaling a shift away from the OnePlus brand in some global markets.
- Similar notices have been spotted on OnePlus stores in Spain and France, but not in all European countries, indicating a selective wind-down of OnePlus operations.
- The banner emphasizes Oppo devices as providing a seamless experience and compatibility with existing OnePlus hardware, implying OnePlus currently lacks new offerings.
- This move suggests OnePlus is quietly winding down in certain regions, effectively ending its presence despite continuing sales of existing products.
- In markets like the US where Oppo is not sold, this strategy does not apply, but OnePlus’s future in Europe remains uncertain as the company publicly states it is still "evaluating" its position.
