Only thing hotter than Hurricanes in the playoffs? Carolina’s beer skate mug
WRAL • • sports
Key Points:
- The Carolina Hurricanes sold out 4,687 skate-shaped beer mugs during their Game 1 playoff win, accounting for over a quarter of the arena's attendance, and will not have more available for the rest of the postseason.
- The plastic mugs, holding 27-28 ounces, were sold for $19 empty or $12 plus beer, and have since been resold online for over $180.
- The beer skates became a viral sensation after a social media post garnered over 4.8 million views, prompting the team to bring additional stock from their warehouse to meet demand.
- The Hurricanes and Lenovo Center developed the beer skate souvenir over months, ordering it from China with delays due to tariff issues, and the team is the first to market this design, with other teams expected to follow.
- Despite minimal promotion beyond social media, the beer skate's popularity exceeded expectations, marking a significant fan engagement success for the Hurricanes, often considered a small market team.
