AI Image
OpenAI launches visual ads that appear alongside image generation results
TechCrunch • • business
Key Points:
- OpenAI is introducing visual display ads alongside images generated by ChatGPT, starting later this month in the U.S., with ads clearly labeled and not influencing chatbot responses.
- The company is expanding its ad measurement tools and partnerships, including click attribution and advanced measurement providers, to enhance advertiser insights and campaign effectiveness.
- OpenAI is developing brand suitability evaluation pilots with DoubleVerify and Integral Ad Science to ensure a safe and appropriate ad environment for advertisers.
- This ad expansion follows earlier ad rollouts to support free and low-cost subscription tiers and aims to attract advertisers by leveraging ChatGPT’s 1.2 billion weekly users globally in the future.
- While ads may disrupt the user experience, they could encourage casual users to upgrade to paid subscriptions to avoid advertisements.
