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OpenAI's ad business hits $1 billion annualized revenue run rate
CNBC • • business
Key Points:
- OpenAI announced its advertising business has reached a $1 billion annualized revenue run rate, highlighting its diversified business model ahead of a major IPO.
- The ad business, launched about 200 days ago, complements OpenAI's existing revenue streams such as enterprise services, consumer subscriptions, and API usage fees.
- ChatGPT ads, introduced in the U.S. in February, are now available in over 40 countries, with self-service access expanding to India, Europe, the Middle East, and North Africa.
- Ads are clearly labeled, do not affect ChatGPT's responses, and advertisers cannot access users' private conversations, maintaining user privacy.
- OpenAI plans to expand ChatGPT ads with new formats, objectives, buying options, and measurement tools, aiming to create more native business-consumer interactions within the chatbot.
