Oprah Winfrey Moves Her Podcast (and Books and Products) to Amazon
The New York Times • • business
Key Points:
- Oprah Winfrey has signed a multiyear licensing deal with Amazon to produce twice-weekly video podcasts starting this summer, along with specials focused on her Favorite Things and Book Club brands, and to repurpose episodes from her 25-season talk show library.
- The agreement highlights Amazon's growing investment in video podcasts, similar in scale to its $100 million deal for the Kelce brothers' podcast "New Heights."
- This deal marks a new phase in Oprah's career, expanding her presence in digital media beyond her existing YouTube podcast channel, which has nearly a million subscribers.
- Amazon views Oprah's move into video podcasts as a significant validation of the medium's future, emphasizing her influence as a legendary talk show host embracing new formats.
