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Panic at Apple: new CEO realizes the company is in serious trouble
ynetnews • • technology
Key Points:
- Apple CEO John Ternus publicly praised the progress of Siri and its privacy features, but internally he is pressuring the company to accelerate development and create a truly autonomous AI assistant.
- Senior VP Craig Federighi, who oversees AI, is seen as an AI skeptic with a cautious approach, causing internal friction and delays, while other executives like Mike Rockwell may step down amid project challenges.
- Apple's Siri improvements remain behind competitors, as it still requires explicit user commands, whereas rivals like OpenAI, Meta, and Chinese firms offer more autonomous and integrated AI agents.
- To catch up, Apple is changing its development strategy for iOS 28 and macOS 28 by allowing engineers longer, unrestricted research periods to foster bolder AI innovations before finalizing features.
- Apple faces a strategic threat as competitors develop dedicated hardware for intelligent agents, and younger consumers increasingly prefer seamless, advanced AI experiences without traditional intermediaries.
