Paramount's Upfront Tour Hits NYC With David Ellison, Top Execs & Talent
Deadline • • entertainment
Key Points:
- Paramount CEO David Ellison celebrated the company's first upfront event as the new Paramount, opting for smaller, more intimate partnership dinners across cities including NYC, LA, and Chicago instead of large traditional shows.
- Ellison highlighted the progress of Paramount Skydance, emphasizing the company's commitment to investing in content, talent, and technology to build a leading media and entertainment company.
- The event featured discussions on Paramount’s FAST service Pluto, in-house creative studio Paramount Media Labs, and upcoming shows like the Yellowstone spinoff Dutton Ranch, premiering May 15 on Paramount+.
- Key executives participated in a panel moderated by Uzo Aduba, focusing on advertising innovations and personalized marketing strategies to align storytelling with marketing efforts.
- The upfront occurred just before Warner Bros. Discovery shareholders vote on a proposed $31-a-share acquisition by Paramount, a deal expected to close in Q3 but facing resistance from the creative community.
