Pepsi Drops Sponsorship of Wireless Festival Headlined by Kanye West
The New York Times • • entertainment
Key Points:
- Pepsi announced it is withdrawing its sponsorship of the three-day Wireless Festival in London, which is headlined by rapper Ye, formerly known as Kanye West.
- Ye’s involvement in the festival was seen as an attempt to move past years of antisemitic and racist controversies.
- The withdrawal followed comments from UK Prime Minister Keir Starmer, who expressed deep concern over Ye’s booking and condemned antisemitism in any form.
- The festival, previously branded as “PEPSI PRESENTS WIRELESS,” also has other corporate partners like Budweiser and PayPal, but the impact of Pepsi’s exit on the event remains unclear.
