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PepsiCo and Taco Bell renew 11-year deal keeping Baja Blast on menu
Fox Business • • business
Key Points:
- PepsiCo and Taco Bell have extended their partnership for 11 more years, ensuring Pepsi beverages, including Mountain Dew Baja Blast, remain available at participating U.S. Taco Bell locations through 2036.
- The collaboration spans Taco Bell, Taco Bell Cantina, and Live Más Café outlets nationwide, continuing their joint innovations like Mountain Dew Baja Blast and Doritos Locos Tacos.
- PepsiCo highlighted the partnership's success in blending Taco Bell’s cultural connection with PepsiCo’s consumer insights and culinary expertise to create popular products.
- Taco Bell President Meg Farren emphasized the long-term growth potential from the renewed partnership, praising PepsiCo as a trusted partner for over two decades.
- The announcement follows KFC’s recent decision to replace Pepsi with Coca-Cola at 3,700 U.S. restaurants, ending a nearly 40-year beverage partnership.
