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PepsiCo raising Doritos and Ruffles prices due to rising fuel costs
Fox Business • • business
Key Points:
- PepsiCo is raising prices on popular snacks and sodas such as Doritos, Ruffles, and SunChips by single-digit percentages due to increased costs for fuel, aluminum, and agricultural supplies, though prices remain below levels from earlier this year.
- This price increase follows a February move to cut prices by up to 15% on certain products like Lay's and Doritos, aimed at winning back customers after backlash from previous hikes.
- CEO Ramon Laguarta acknowledged weaker-than-expected third-quarter results in North America, with flat Frito-Lay snack volumes and a 2% decline in beverage volumes, attributing challenges partly to geopolitical factors and tariffs.
- PepsiCo plans to focus on improving its soft drink business, which has struggled against competitors, by cutting costs and reinvesting savings into brands such as Poppi, Mountain Dew, and Pepsi.
