PGA TOUR announces expansion to Player Equity Program
PGA Tour••sports
Key Points:
- The PGA TOUR has expanded its Player Equity Program to include the top 50 players in the 2026 FedExCup standings through the BMW Championship, who will now receive recurring equity grants in PGA TOUR Enterprises.
- Nearly 200 PGA TOUR members currently hold equity, with over $1 billion in granted equity value to date, and all members are now eligible to earn equity regardless of prior holdings.
- Established in 2024, the Player Equity Program is a pioneering initiative in professional sports, allowing players to share in the commercial success of the TOUR through its for-profit entity, PGA TOUR Enterprises.
- The expansion aims to align the interests of players, fans, and partners by strengthening the TOUR’s product and was implemented in response to
