PGA Tour CEO responds after Callaway, Good Good Golf apologize for ad in which a man shoves a woman to the ground over a driver
Yahoo Sports • • sports
Key Points:
- Callaway and Good Good Golf faced backlash after releasing a controversial ad depicting a man shoving a woman to the ground over a golf driver, which was widely criticized for trivializing domestic violence; the ad was quickly deleted and both companies issued apologies.
- Callaway acknowledged approving the ad but stated that approval "should never have happened," emphasizing its strong stance against discrimination and violence, and announced investigations and changes to its approval process.
- PGA Tour CEO Brian Rolapp condemned the ad as misaligned with PGA Tour values, criticized the initial defensive response from Good Good, and confirmed ongoing monitoring and discussions with the company.
- The controversy led to the postponement of the "Big Break x Good Good" reboot, with sponsor Golf Galaxy requesting removal of its branding from the show.
- Good Good Golf, originally a YouTube channel turned golf sponsor and title sponsor of an upcoming championship, is now under scrutiny as it navigates the fallout from the ad incident.
