Pheromone-maxxing TikTok trend has men skipping showers before dates
Key Points:
- A new TikTok trend called "pheromone-maxxing" involves some young men skipping showers and deodorant before dates, believing that stronger natural body odor increases sexual attractiveness, though scientific evidence supporting this is inconclusive.
- Research on human pheromones and attraction, including the well-known "sweaty t-shirt study," has produced mixed results, with no definitive identification of a human pheromone or consistent behavioral response to body odors.
- The trend is part of the broader "looksmaxxing" movement where social media users attempt to enhance their attractiveness, sometimes through extreme or unconventional methods.
- The pheromone-maxxing trend has drawn widespread criticism online for promoting poor hygiene, with many expressing concern about its social and health implications.
- Media commentators recommend maintaining basic hygiene before dates, advocating for simple showers and unscented deodorants rather than relying on natural body odors or excessive cologne use.