Pixel 11: Google Is Paying $545 For Any Old Phone

Key Points:

• Google is offering a guaranteed minimum trade-in value of £400 ($545) for any eligible phone when purchasing the Pixel 11 in the U.K., significantly higher than typical resale values, even for older models like the Pixel 6 Pro or Pixel 2.
• The trade-in program accepts a wide range of brands including LG, Huawei, Sony, HTC, Samsung, Apple, and Motorola, allowing customers to slash over £400 off the Pixel 11 price by trading in almost any phone.
• In contrast, the U.S. trade-in deal is less generous, offering up to $500 maximum rather than a guaranteed minimum, with older phones valued much lower and fewer accepted brands; the U.S. promotion also ends earlier than the U.K. offer.
• Google is additionally providing random discount codes via email and Play Store Points vouchers, which can be stacked with trade-in credits to further reduce the Pixel 11’s price by $100 to $250 or more.
• While Google frequently runs sales on the Pixel 11, the current trade-in deal combined with Play Points vouchers presents a particularly strong value, though buyers may want to watch for future discounts around major events like the iPhone 18 launch.