Places Trump's name or image is being added by the federal government
Key Points:
- The Trump administration has undertaken an extensive presidential branding campaign, adding Donald Trump’s name and likeness to federal buildings, military vessels, currency, passports, and various government programs during his second term.
- Notable renamings include the U.S. Institute of Peace headquarters becoming the Donald J. Trump U.S. Institute of Peace and the John F. Kennedy Memorial Center for the Performing Arts being renamed to include Trump’s name, though the latter is facing legal challenges.
- The administration introduced "Trump-class" battleships, a $1 million "Trump gold card" visa for foreign nationals, a commemorative gold coin, and announced plans to add Trump’s signature to U.S. paper currency—an unprecedented move for a sitting president.
- Other branding efforts include Trump-themed passports, national park passes, banners in federal departments, a retirement savings website (TrumpIRA.gov), new tax-advantaged savings accounts for children (Trump Accounts), and a prescription drug discount website (TrumpRx.gov).
- Some initiatives, like renaming a NYC train station and a D.C. area airport after Trump, were unsuccessful, and certain branding moves have sparked lawsuits and controversy over legality and appropriateness.